More from the Better Late Than Never Department here at Cayem.com. It’s an international edition of the top five community management blog posts of the month, featuring bloggers from the US, Canada, the UK, and Australia.
More an article than a blog post, Jason Falls tells Entrepreneur readers what many of us have suspected all along: forums and message boards host the most meaningful online exchanges about brands and products. The article also includes some helpful community management tips from veteran forum manager and author Patrick O’Keefe.
Social networks are great for connecting with people and engaging in one-on-one discussions. But as Quiip’s Alison Michalk reminds us, they’re lousy for group conversations. In this post, Allison does a great job enumerating the benefits of forums as compared to services like Facebook and Google+.
Ever post a message that you think will spark a vibrant conversation, only to wait in vain for a reply? This post by FeverBee’s Richard Millington gives five reasons discussion starters fail.
To be sure, community managers need to be involved in the conversations taking place in their communities. But it’s also important to know when to keep quiet. In this post, Terry Coatta of AssociCom reminds us of the importance of knowing when to let others do the talking.
I’m too cheap to pay for HBO, but I hear good things about Game of Thrones, the medieval fantasy series based on the novels of George R. R. Martin. And, as Deb Ng tells us, the show provides a lesson or two for the community manager. Deb’s recommendations are accessible even for people like me who don’t watch the show. Think loyalty and trust.
Photo credit: Bill Bradford