Top Five Community Management Blog Posts: August 2011

From the Better Late Than Never Department here at, it’s my picks for the best community management blog posts from August. Again, another great crop of articles.

1. Is the 90-9-1 Rule for Online Community Engagement Dead?

The 90-9-1 Principle (A.K.A. the 1% Rule) has been conventional wisdom among online interaction professionals for years now. But does it bear up to scrutiny? Socious VP Paul Schneider puts this rule to the test and finds that the numbers are a bit off.

2. The single biggest reason why members leave a community…and what you can do about it

I love a blog post that whacks you on the head with a fact that should be obvious. Why do people leave communities? Because they’re bored, stupid! Richard Millington reminds us that we must take steps to make sure our communities remain interesting — not just once in a while, but every day.

3. Moderation Best Practice: Give Three Gifts To Every One Take

If you want members of your communities to do you a favor, it sure helps if you do favors for them first. In fact, Vanessa DiMauro writes that community manages should give three “gifts” for every “take” request.

4. How to Make Changes to Your Community (without the Backlash)

Ever tried to upgrade your message board software or otherwise make changes to the technology your community relies on? If you have, you know why Patrick O’Keefe’s piece about managing change is so important. As Patrick notes, never spring change on the community, always keep them in the loop, and know what to do if you experience community backlash.

5. Why Gaming Companies Understand Community

Like it or not, people will talk about your product or service online. As Eric Foster points out, nowhere is that more true than in the gaming industry. So gaming companies figured out early on that it’s wise to give people a place to talk and be part of the conversation. More importantly, Eric notes, they gaming companies understand they need to learn from that conversation.

Photo credit: zawtowers

4 comments for “Top Five Community Management Blog Posts: August 2011

  1. September 7, 2011 at 1:56 pm

    Hi Dave,

    Thanks for sharing such a great collection of posts for fellow CM’s. These and the other posts you’ve shared recently have really helped inspire me to grow, engage and better serve our community of concert fans on Live Fix.

    Rock on and keep up the good work!

    • September 7, 2011 at 7:39 pm

      Thanks for the kind words, Chris.

  2. September 7, 2011 at 8:47 pm

    Thank you very much for the mention! I appreciate it.


    • September 8, 2011 at 7:46 am

      Thanks Patrick. Always enjoy reading your blog.

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